Panway
branding
Panway is a conceptual brand that I designed during a branding workshop. It is a camping
and outdoor supply brand that caters to its audience of nature loving young adults.
I designed Panway's assets with a natural color palette and a hand drawn look, leaning into
the brand’s essence.
overview
I designed the brand's icons starting with the main pictogram, the Panway tent. From there,
I developed these icons that resemble the
tent, but further explore Panway’s outdoor concept. This process resulted in the
tree, the mountain, and the campfire.
icons
applications
Process Work
I also designed a Panway app that would be used as an addition the physical brand. The app has 3 main features: shopping, the nature guide, and the Trailfinder. The video below demonstrates the app’s main features.