PANWAY

Panway is a conceptual brand that I designed during a branding workshop. It is a camping and outdoor supply brand that caters to its audience of nature loving young adults. I designed Panway's assets with a natural color palette and a hand drawn look, leaning into the brand’s essence.

logo lockup

masthead

color palette

logo color variations

I designed the brand's icons starting with the main pictogram, the Panway tent. From there, I developed these icons that resemble the tent, but further explore the Panway’s outdoor concept. This process resulted in the tree, the mountain, and the campfire.

brand elements

MOCKUPS

SKETCHES AND PROCESS

(analog and digital)

During the workshop, I was given a fake brand name
and a verb. After sketches and ideation, Panway was born.

I also designed a Panway app that would be used as an addition the physical brand. The app has 3 main features: shopping, the nature guide, and the Trailfinder. The video below demonstrates the app’s main features.

APP WALKTHROUGH

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